What Is It?
Fun! Quirky & Educational. Meet the characters of Instone, weekly expert guests and have a fun “chat in the garage” with us. We’ll draw you into the world of building design, feature tips for getting the job done and have some fun while we’re at it with impromptu challenges. The InBuilding Design is a video series brought to you by Instone and produced by InDigital Media.
Watch New Episodes All Summer Long!
Natural Vs. Manufactured Stone
6/30 – Aura Natural Landscapes
7/07 – Isokern Fireplaces
7/14 – Aura Installation On Site
7/21 – Cultured Stone
7/28 – Be.On Stone
8/04 – Artepiso
8/11 – Pangaea
8/18 – On the Job at the World Equestrian Center – Isokern Edition
New Episodes Streaming Every Thursday On YouTube
Meet The Team
Say hello and get to know the “brains” behind the In Building Design Series
Rob McKay: Co-host and COO/CMO of Instone
With a made-for-TV personality, Rob McKay started with Instone eight years ago and currently leads the ops and marketing teams. He brings 20 years of experience in the building and materials business and has a broad understanding of selling stone and fireplaces and the needs of customers and end-users. His little-known secret skills include outdoor sports and being Santa Claus and the Easter Bunny at his local mall.
Ken Czechanski: Co-host and Video Producer at Instone’s InDigital Media
No stranger to the stage, Ken Czechanski started with Instone nine months ago. As a homeowner himself, but new to the stone world, he brings a little of the everyday guy to the show. His questions might be your questions. Beyond co-hosting Ken helps produce content supporting all the Instone brands. His background in acting and improvisation adds to the unique perspectives and entertainment value to Instone’s video marketing. He loves bringing the human aspect of a brand to light. His little-known secret skill is singing.
Matt Berling: Head of Video Production at Instone’s InDigital Media
Video whiz Matt Berling started with Instone two and a half years ago. He brings 20 years of experience in film and television marketing and oversees all video shoots, post-production work, editing and graphics. He enjoys the variety of video production tasks, from product videography to social media collaboration. His little-known secret skills include creating miniature dioramas, and he was an Olympic Recurve archery coach.
The Brands
Beautiful natural stone veneers pre-cut, tooled, trimmed and fitted for faster installation.
Decorative 3D architectural tile that provides a modern element to rooms and accent walls for a striking interior design feature.
A manufactured architectural stone veneer with a wide selection of styles, colors, and sizes for interior, exterior, residential, and commercial projects.
A premier natural landscaping product that adds beauty and durability to your outdoor spaces with a variety of color and stone options.
High-end indoor and outdoor fireplaces made from Icelandic volcanic pumice stone that reflects heat from the fire into the room instead of absorbing it.
Natural stone veneer panels that fit together to hide joints and create a seamless look. Saves time and money on installation costs.
The “screw-on stone veneer” featuring a mechanically-fastened veneer panel for easy installation. Includes the patented D.Rain water management system.
Manufactured stone veneer with consistent color, quality and weight, produced with a minimum of 54% recycled content.
Get In Contact Today
Looking to acquire product for your next project? Get in contact with us today!
Testimonials
It was easy to get started, and we saw immediate benefits! This program has changed the way we do business – and we hope to remain a partner for years to come.
John Doe
Designer
It was easy to get started, and we saw immediate benefits! This program has changed the way we do business – and we hope to remain a partner for years to come.
John Doe
Designer
It was easy to get started, and we saw immediate benefits! This program has changed the way we do business – and we hope to remain a partner for years to come.
John Doe
Designer
